eBay Motors Selling Strategies
What vehicles should I auction? Enthusiast vehicles that have an active, established following and those vehicles that were popular but are not longer made are great possibilities. Collectors and enthusiasts of all types of vehicles continually look on eBay to find what they are looking for.
Vehicles that are difficult to locate or have hard-to-find options are also ideal. Items like diesel pick-up trucks, hybrid or alternative fuel vehicles or vehicles with limited edition trim packages will get the exposure they need.
Seasonal vehicles like convertibles and motorcycles or vehicles that are more popular in different demographic areas will get the broad exposure they need in order to sell to a buyer in an area more fitting for the item. It is common for individuals to purchase vehicles from other locations if they are priced below what the vehicle would be priced at in their area.
As part of your overall business plan, it is a great idea to pick up vehicles with the specific intent of selling them on eBay. This increases your profits as well as your feedback on eBay. Make sure that you are representing your company with a broad range of makes and models. This will attract a broader audience for you business.
Sometimes vehicles you have on you lot just won't sell. Rather than taking them to you local auction, put them on eBay. This is a great way to quickly sell vehicles that you really want to move. Price them very aggressively for best results.
What is the best way for me to sell my inventory on eBay? We have a lot of experience and have tried almost every selling format available. The most common format is the Reserve Auction
While the special interest and collectible vehicles do extremely well on eBay, with over one Million vehicle sold, the vast majority of them are everyday vehicles purchased by everyday people. These people could be your customers, instead of someone else's.
Reserve auctions may or may not have a Buy It Now price, but all will have a hidden reserve, or minimum, price. Buyers place bids on the vehicle, each bid building on the previous bid. If the reserve is met, the highest bidder is obligated to purchase and the vehicle is sold. If you are selling the vehicle at a very low price, a reserve auction can sometimes result in selling a vehicle at a slightly higher price than you were willing to accept if there are a couple of bids over your reserve. The down side is that if the reserve is not met, even if a bidder came close, you have no sale. While you can make a second chance offer, bidders are under no obligation to respond, let alone accept your offer.
The format we have discovered to be the most effective for the majority of vehicles is the Submit Offer format. Again, you can choose to include a Buy It Now price or not. Instead of placing bids, potential buyers submit offers. There are three reasons why we feel this is the best format.
1. You have much more control over whether or not a vehicle sells. You can consider each and every offer and can accept any offer you choose.
2. You can counter any offer with a higher offer, which can then be accepted by the buyer. You have the power to negotiate! Of course if no one submits an offer that you find acceptable, you are not obligated to sell it to anyone.
3. With this format you can take advantage of 21-day auctions, the longest auction term eBay allows. Even if a vehicle does not sell, the longer it is on eBay, the more exposure it and your company receive. Even if you only sell a fraction of the vehicles you list, the exposure your auctions bring to your company cannot be matched by any other advertising resource.


