How many people actually look for cars over the Internet?
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According to CommerceNet and Neilsen Media Research, The top five items shopped for online are cars and car parts, books, computers, clothing, and Cds and videos. While the second through fifth ranked categories are fairly close in terms of shoppers, cars and car parts is in the lead by several million shoppers. Cars/Car parts account for 18.2 million people, second is books with 12.4 million. The biggest reason is that cars are much more easily shopped for online than offline.
How do you take advantage of this market?
- You need a website
- Your inventory needs to be online for consumers to browse through
- Your website needs relevant traffic
Some ClassyAuto Statistics:
- Average over 900,000 hits per day
- Network 10 web sites and growing
- Ranked on the first page of search engine results for most vehicle searches, often number one
- Other internet partners ad another several million hits per month
Make Your Existing Advertising Even More Effective
You can use your existing print advertising to further drive buyers to
your website.
Think about it. Successful dealerships are already implementing this, be the first in your market to do it effectively.
Reach a nationwide audience quickly for the lowest cost possible